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Week Four Discussion Board

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Q Discussion Board Question: Define what “Blue Ocean Strategy” is and how can a firm avoid being “stuck in the middle”? Your response should be at least 250 words long, with at least two references (not Wikipedia) using your textbook and online sources and should be a balance between properly cited references in APA format and your thoughts. I am expecting you provide an analysis of the question. Not just copying and pasting responses. You need to respond to at least two classmates. It is recommended you post your initial response to the discussion board by Wednesday. Your responses to your classmates should be at least 150 words. CPC Examination is open from April 5 thru April 11, 2021 at 11:59 pm

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In case of a “Blue Ocean Strategy”, there is a target market where the level of competition with competitors is extremely low (Rothaermel, 2021). The level of competition with competitors can also be completely invalid or not present at all in case of a “Blue Ocean Strategy” (Rothaermel, 2021). The strategy to tackle the above-mentioned target market/target markets is known as “Blue Ocean Strategy”. There can always be high scope for earning higher percentages of profits because of this strategy designed and tried to be implemented by marketers (Ganguly, 2020).